Streetwear Design Studio
25+ Years of Battle-Tested IP Protection

YOUR BRAND IS UNDER ATTACK

"I took on Adidas, Nike, Roc Nation, and the NBA—and won. Now I'm protecting the next generation of brands."

1.5M+
In Settlements Won
25+
Years Experience
100%
Settlement Rate
50+
Brands Protected
⚠️ Every day you wait, someone could be stealing your brand identity ⚠️ Trademark infringement costs streetwear brands millions annually ⚠️ First-to-file wins in trademark law ⚠️ Every day you wait, someone could be stealing your brand identity ⚠️ Trademark infringement costs streetwear brands millions annually

THEY'RE NOT JUST
STEALING YOUR DESIGNS
THEY'RE STEALING YOUR FUTURE

I've spent decades in the trenches of streetwear.
I worked as a designer for celebrities and top brands like Disney, Christian Audigier, Fubu, Ecko, G-Unit and many more.

But here's what they don't teach you in school: Your creativity means nothing if you can't protect it.

I've faced down billion-dollar corporations in court. Adidas. Nike. Foot Locker. StockX. Roc Nation. The NBA. The Miami Heat.
I walked away with settlements every single time.

It's not because I'm a lawyer...
Because, I'm not.
It's because, I understand both sides of this business— the creative passion and the legal warfare required to defend it.

Battle-Tested Protection
Not theory. Real courtroom victories.
Professional Streetwear Designer
"I speak fluent streetwear and legal."
Founder, Joel Human®

BILLION-DOLLAR GIANTS I'VE DEFEATED

These corporations thought they could intimidate a streetwear designer.
They were wrong.

ADIDAS NIKE FOOT LOCKER STOCKX ROC NATION NBA MIAMI HEAT
ADIDAS NIKE FOOT LOCKER STOCKX ROC NATION NBA MIAMI HEAT

The Goliath Strategy

How I took on multiple billion-dollar brands simultaneously and secured settlements without backing down.

Result: Confidential 7-Figure Settlement

First-To-File Warfare

When a major retailer tried to trademark a design I'd been using for years, I proved prior use and protected my brands legacy.

Result: Full Rights Restored

The Celebrity Defense

Protected streetwear IP from unauthorized use by major entertainment entities and sports franchises.

Result: Coexistence Agreement Secured

ARMOR FOR YOUR BRAND

Comprehensive IP protection designed specifically for streetwear and fashion brands.

Trademark Registration

Federal trademark search, filing, and prosecution. We handle the USPTO so you can focus on designing.

  • Comprehensive clearance search
  • USPTO filing & monitoring
  • Office action responses

Infringement Defense

Someone copying your designs? We enforce your rights through cease & desist, litigation support, and settlement negotiation.

  • Cease & desist letters
  • Litigation strategy
  • Settlement negotiation

Copyright Protection

Protect your original designs, patterns, and graphic artwork with federal copyright registration.

  • Design registration
  • Lookbook protection
  • Digital asset security

International IP

Global brand protection through Madrid Protocol and individual country filings. Protect your brand worldwide.

  • Madrid Protocol filings
  • EU trademark registration
  • China trademark protection

Licensing Deals

Negotiate and draft licensing agreements that protect your IP while generating revenue streams.

  • Agreement drafting
  • Royalty structuring
  • Compliance monitoring

Emergency Response

Imminent launch copying your design? Trade show theft? 24-hour emergency IP protection response.

  • 24-hour response time
  • Temporary restraining orders
  • Crisis management

THE BATTLE PLAN

From first consultation to victory, here's how we protect your brand.

01

Discovery & Audit

We analyze your current IP portfolio, identify vulnerabilities, and map out every asset that needs protection. Most brands don't know what they own.

Legal Documents
02

Strategic Filing

We file comprehensive trademark applications covering your brand name, logos, slogans, and distinctive design elements.
First-to-file wins.

Trademark Filing
03

Active Monitoring

We watch the market 24/7 for potential infringements. The sooner we catch a copycat, the easier they are to stop.

Monitoring
04

Enforcement & Victory

When infringement happens, we strike fast. We handle cease-and-desists, licensing, and disputes—whatever it takes.

Victory

Trusted by top name brands

DISNEY CHRISTIAN AUDIGER UNIVERSAL OLD NAVY AIRWALK ISLAND DEF JAM
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QUESTIONS? ANSWERS.

YOUR BRAND IS YOUR LEGACY

Don't wait until someone steals what you've built. The consultation is free. The peace of mind is priceless.

Response within 24 hours. All information confidential.